Stefanie Caraviello-Goebeler

About Stefanie Caraviello-Goebeler

At Midlands Technical College, I lead the team that champions strategic marketing and communication initiatives that bolster student success and community engagement. With a robust background in marketing communications and public relations, my role involves creating dynamic campaigns that resonate with diverse audiences, fostering a strong brand identity, and cultivating an enrollment pipeline that supports the college\'s sustainable growth. The Assistant Vice President of Marketing Communications, I am a member of the President’s Executive Council. I provide vision, comprehensive leadership, planning and program development, budget oversight, and institutional coordination that manages the college brand and advertising, assists in building an enrollment pipeline, and works collaboratively to help achieve organizational goals. Thanks to our approach, Midlands Technical College stands as a beacon of educational empowerment, with marketing endeavors that not only inform but also inspire the enriching journey of lifelong learning. My key responsibilities: • Strategic Leadership and Vision: serve as Executive Council Member responsible for assisting in the guidance and development of the overall goals of the college. • External Communications: plan, develop, implement and track comprehensive advertising and marketing strategies (with long-term and short-term goals) that effectively communicate MTC priorities to all college constituents. This includes, but is not limited to, strategy development, advertising, publication design and printing, social media and electronic media including website, media relations and crisis communications. • Internal Communications: plan and implement strategies (with long-term and short-term goals) that effectively communicate with MTC staff and faculty about issues that affect them and to keep employees engaged in college priorities. • Leadership, Management and Supervision: hire, supervise, develop, and evaluate team members in marketing, public affairs and communications. • Collaboration, Partnerships and Customer Relations: Work collaboratively with college divisions to meet their marketing and communication needs and ensure consistent implementation of the MTC brand. Work collaboratively with external vendors and partners to ensure MTC is appropriately represented. Work proactively to help build the enrollment pipeline. • Budget Management: Develops, manages and monitors the annual budget

Experience

1. Past President, 2011, Sc Chapter

   Iabc

   Jan 2008 — Present · Columbia, SC, US

   IABC-SC is an organization of communications professionals working in diverse industries and disciplines. IABC/SC links organizational, business communicators to a global network of communication professionals that develop, establish and adhere to the highest professional standards of quality and innovation in organizational/business communication.

Education

• University of South Carolina

  Bachelor of Arts, Journalism and Mass Communications

  2000 — 2004