Stefanie Vaida

Market Data & Insights Coordinator @Publicis Media

Toronto, ON, CA

Implemented business intelligence solutions and applied analytics to uncover opportunities and drive business growth, delivering dashboards and media performance insights for brands including Molson, Heineken, World Vision, TurboTax, and Aligntech.Translated complex data into clear insights and actionable recommendations, effectively communicating with senior management and cross-functional teamsContributed to the creation of presentations that highlighted insights from CPD performance analysisBuilt a long-term and value-added relationships with assigned clients to educate and expand the analytic capability of customers and the companyPartnered with enterprise data warehouse, data governance, and business teams to improve data quality and support reliable decision-makingStreamlined reporting through automation and improved consistency by standardizing media campaign naming practices using taxonomy buildersFacilitated communication between media, technical teams, and clients to ensure the successful development of reports and dashboards