Stefanie Schwalm
Leiter Innovation @segmenta
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WORK HISTORY
Leiter Innovation @segmenta
Hamburg, DE
EDUCATION
Ruhr-Universität Bochum
Bachelor of Arts (B.A.)
ABOUT STEFANIE SCHWALM
I help companies bring clarity to complexity at the intersection of brand, communication, and organizational strategy. With nearly 20 years of experience in strategic marketing, communications, and sales, I build what others call “structure,” but what I see as momentum. Whether it’s defining a strategic narrative, reshaping campaign governance, or driving AI adoption – I translate ambition into direction, and direction into impact. I work closely with executive teams to align goals, systems, and messages. I moderate difficult conversations, uncover hidden disconnects, and create frameworks that scale across teams and borders. My strength? Flying high and low. Zooming out to see the big picture then zooming in to fix what blocks progress. I’ve supported companies across B2B and B2C, from start-ups to global organizations. I also teach strategy and content marketing at university level and continuously explore how technology, storytelling and culture intersect to drive better decisions. Always curious. Always in motion. Always focused on what actually works.
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