Stefanie Moore
Marketing Leader, Strategic Communicator and Designer | Running and Wellness Enthusiast
- Role
- Director of Marketing and Communications at Pierpont Community And Technical College
- Location
- Morgantown, WV, US
- LinkedIn followers
- 500 followers
About Stefanie Moore
I\'m a seasoned marketing professional with a proven track record in integrated marketing…
Experience
Director of Marketing and Communications
Pierpont Community And Technical College
Jan 2025 — Present · Fairmont, WV, US
Develop and implement a comprehensive marketing plan in partnership with enrollment/recruitment, deans, and program heads focused on increasing student enrollment and retention- Lead brand positioning and messaging to align with the college\'s mission and strategic goals- Collaborate with enrollment/recruitment, student services, deans, and program coordinators to align marketing efforts with enrollment goals and resources- Serve as the lead media contact by enhancing the College\'s public image through the creation and distribution of positive, brand-building media releases, and managing and mitigating potential risks to the College\'s reputation through coordination with key stakeholders and clear and timely messaging during crisis situations- Manage the marketing budget and allocate resources effectively to maximize ROI and support enrollment goals- Develop internal communications plans for high-level internal communications, such as leadership changes, accreditation, program changes, and other strategic initiatives- Analyze data to monitor revenue performance and uncover areas for improvement.
Skills
- Video Editing
- Adobe Creative Suite
- Graphics
- Animation
- Editing
- Page Layout
- Newsletters
- Advertising
- Magazines
- Adobe Photoshop
- Video Effects
- Poster Design
- Joomla
- Magazine Layout Design
- Brochures
- Adobe Illustrator
- Graphic Design
- Quarkxpress
- Flash Animation
- Photoshop
- Editorial
- Indesign
- Magazine Design
- Microsoft Office
- Photography
- Layout
- Newspapers
- Layout Design
- Dreamweaver
- Illustrator
- Social Networking
- Web Design
- Journalism
- Social Media
- Writing
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