Stefanie Mendez
Director of Product Marketing @Healthie
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WORK HISTORY
Director of Product Marketing @Healthie
NY, US
Leading product marketing at Healthie, where I combine my clinical background and marketing expertise to drive adoption, growth, and impact in digital health.
EDUCATION
New York University
Bachelor of Science (B.S.), Nutrition & Food Science
New York University
Master of Science (M.S.), Dietetics and Clinical Nutrition Services
ABOUT STEFANIE MENDEZ
I leverage my background as a clinical dietitian to help inform product & marketing decisions for healthcare EHR software. My experience as a provider in the digital healthcare space gives me strong intuition and insights into product (and consumer) needs.As a B2B SaaS marketing leader, I\'m responsible for managing a marketing team focused on supporting high growth initiatives. In general, my responsibilities have included:* Building brand awareness and positioning.* Supporting sales and lead generation efforts.* Competitor analyses.* Building out sales and marketing funnels, personalizing the customer journey.* Implementing a strong SEO strategy, informing our digital content.* Overseeing organic & paid ad strategy.* Overseeing social media marketing strategy and content marketing.* Organizing company conferences, trade shows, and major events.* Overseeing go-to-market strategies for new product features & integrations.* Working cross-team to manage product marketing efforts (internal & customer communication).* Working alongside product & engineering teams for product prioritization, implementation, and positioning.
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