Stefanie Stefanie Daisey Leonard

About Stefanie Stefanie Daisey Leonard

With over 20 years of experience in multi-unit retail management, I bring a unique dual perspective: a deep understanding of in-store operations and frontline leadership, paired with the ability to drive large-scale strategic initiatives at the corporate level. My experience spans both field leadership and corporate roles, enabling me to bridge the gap between operational excellence and strategic vision.I’ve led high-performing teams across 500+ specialty retail locations, optimizing performance through data-driven strategies, talent development, and customer experience enhancement. My leadership style is dynamic and results-driven, fostering a culture of accountability, innovation, and excellence. I specialize in aligning corporate vision with operational execution, ensuring collaboration across cross-functional teams to drive growth and exceed performance goals.I’m passionate about transforming challenges into opportunities, thriving in fast-paced, competitive retail environments. Whether in the field or at HQ, I lead with a strategic mindset, a customer-first approach, and a relentless focus on results.My Skill Set:Strategic Leadership – Driving business growth and operational excellence through innovative, results-driven strategies. I bridge the gap between vision and execution, aligning corporate objectives with field operations to deliver measurable success.People Development – Building high-performing teams by identifying, developing, and empowering talent at all levels. I believe investing in people is the most powerful driver of success, fostering a culture of growth, accountability, and engagement that translates into business impact.Strategic Workforce Planning – Identifying, attracting, and retaining top-tier talent across both field and corporate environments. I ensure strategic staffing aligned with business needs, driving long-term success and team effectiveness.Data-Driven Decision Making – Leveraging data to optimize operations and performance. I analyze key metrics to identify opportunities, solve challenges, and implement strategies that drive results, improve customer experiences, and influence behavior.Team Leadership & Development – Empowering teams to exceed expectations by fostering a culture of accountability, collaboration, and growth through transparent communication and trust.

Experience

1. District Manager

   5.11

   Jun 2025 — Present · Orange County, CA, US