Stefanie Ball

Public Relations Manager @Gaylord Opryland Resort & Convention Center

Strategize quarterly PR plans and secure coverage for resort’s seasonal brand events, offerings, renovations, along with resort stakeholders including SoundWaves, Gaylord Springs Golf Links, and the General Jackson Showboat. • Expert in writing press releases, media alerts, pitches, on-air scripts, talking points, media briefings, and website and marketing content •Skilled in media training of various experts throughout the resort along with preparing them for television appearances and interviews • Strategize organize and execute launches, event, and PR stunts for media and public awareness and recognition •Skilled in handling crisis communication and crafting holding statements for both media and guest purposes •Trained spokesperson, successfully deliver the brand’s message; Execute numerous on-air broadcasts every quarter. •Seasoned in building relationships with local, regional, and national media contacts and various local organizations for cross marketing purposes •Plan and execute FAM trips with national and international media