Stefania Grigore
Senior Research Manager (Innovation) @Orange
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WORK HISTORY
Senior Research Manager (Innovation) @Orange
London, GB
Delivering strategically relevant research to guide product development, service design, and digital transformation in areas such as connectivity, entertainment, smart home, cybersecurity & data privacy, and sustainability.* Ensuring that consumer voices are embedded in the innovation process, particularly in highly technical environments, by translating complex insights into meaningful and actionable narratives.*Exploring ways to embed sustainability into product and service development while engaging customers in more responsible digital lifestyles.* Experimenting with GenAI-driven methodologies to enhance research efficiency, uncover deeper insights, and provide new levers for consumer-centric decision-making.Areas of focus: B2C / B2B / Europe/ MEAWith a passion for emerging research methodologies, I am interested in exploring how AI and digital advancements can transform the way we understand consumers, ultimately driving innovation that is human-first and future-ready.
EDUCATION
State University of Political and Administrative Studies “David Ogilvy”
Master's degree, Business Administration and Management, General
Academy of Economic Studies - Faculty of Marketing, Bucharest
Economics, Marketing
SKILLS
ABOUT STEFANIA GRIGORE
As a Market research and Insights expert, I specialize in transforming complex data into clear, actionable insights that drive business growth and innovation. With extensive experience on both the agency and client side, I have developed expertise in a wide range of qualitative and quantitative methodologies, leveraging both in-house tools and external partnerships to uncover deep customer understanding.Currently, I support Orange Group’s Innovation divisions across Europe and AMEA, helping shape strategies that put the customer at the center of innovation. I am particularly passionate about exploring emerging research methodologies, including the use of Generative AI to enhance insights and make innovation more consumer-centric.Beyond my day-to-day work, I have shared my expertise on international stages, including as a presenter at the ESOMAR conference in Athens, where I spoke on “Supercharge Your CSR Marketing Strategy with Gen AI Persona Bots.”I thrive on curiosity, innovation, and continuously seeking new ways to connect with customers and translate their voices into meaningful business impact
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