Stefan Counts

About Stefan Counts

Award winning copywriter. Results-driven advertising, marketing, and communications professional with 15+ years of diverse experience involving successful broadcast TV, radio, print, digital, eCommerce, and social media s••••••••@gmail.comMy portfolio is available for your review at stefancounts.comCoordinated or participated in advertising and marketing projects for FORTUNE 500 and enterprise accounts including premium accounts generating up to $60 million in annual advertising revenue. Collaborated on high profile programs for Cisco Systems, Motorola, Kraft Foods, Lexus, Wells Fargo, Vizio, Citizens Bank, Post Cereals, plus campaigns targeting major film and television production companies. Worked across varied industries including healthcare, automotive, technology, telecommunications, consumer electronics, AI and SaaS software, consumer packaged goods, sports and entertainment, banking, and finance. Authored sales and marketing collateral, ad copy, web content, executive communications, email blasts, blogs, webinars, training documents, videos, call scripts, product demos, tutorials, manuals, and brochures. Detail-oriented with excellent communication, interpersonal, organizational, analytical, problem solving, public speaking, team building, mentoring, project management, and leadership skills.Areas of expertise include Creative Content Strategy, Digital Marketing, Social Media, Brand Awareness & Identity, Corporate Communications, Campaign Concepts & Execution, SEO / Web Traffic Building, Pitches & Client Presentations, Online & Interactive Advertising, Click & Lead Generation, Direct Mail Marketing, Customer Journey / Storytelling, Media & Public Relations, Trade Show & POS Display Materials, Media Planning & Buying, Client Relationship Building, Market Research, Market & Trend Analysis, Consumer Behavior, SEO Optimization, and Project Management Lifecycle. Computer skills include Microsoft Office 365 (Word, Excel, PowerPoint, Outlook, Teams), Microsoft Project, Adobe Creative Suite, Asana, HubSpot, Mailchimp, Final Cut Pro, agile project management, and project management software packages.CAREER HIGHLIGHTS:• Reduced focus group materials cost by 25%• Developed LA Dodgers marketing campaign that boosted ticket sales 28%• Launched online sales program that increased sales by 25% and drove annual sales to $7+ million.Please contact me at s••••••••@gmail.com with any inquiries for Copywriter opportunities.

Experience

1. Senior Copywriter

   Creative Circle

   Nov 2019 — Present · Boston, MA, US

   A recruiting and consulting services company specializing in creative staffing for advertising and marketing with 1,900 employees and $327MM in annual revenue.Completed diverse copywriting and content development projects for 10-12 primary clients in healthcare, insurance, pharmaceutical, finance, banking, software development, and consumer electronics industries.• Collaborated with compliance and legal teams to ensure all advertising materials met stringent regulatory standards, achieving a 100% approval rate. • Employed patient-centric language in branded and unbranded campaigns, improving patient comprehension scores by 18%.• Optimized email marketing content for customer acquisition and retention, achieving open rates 10% above industry benchmarks.•Created promotions that increased registration 10% for Agile, SCRUM, and Waterfall for PMI certification programs by using persuasive copy.•Increased email open and click through rates by 20% by using subject line best practices.

Education

• Haverford College

  Bachelor of Arts (B.A.), Fine and Studio Arts