Steeve Rydberg
Customer Development Manager | Delivering Sales Growth through Data-Driven Actionable Insights
- Role
- Category Development Manager - National Retail Sales at Southern Glazer's Wine & Spirits
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Steeve Rydberg
Category Management is the lifeblood of retail buying, distributor sales, and supplier wholesale. I am passionate about creating win-win situations by leveraging data sources to increase revenue and maximize gross profit.My style of managing can be described as driven, analytical, strategic, thoughtful, and self-effacing. I have developed good relationships with chain buyers to complete projects through work ethic, integrity, and service, providing value.The fact-based category management process was taught to me by Delta Associates. I am well versed in pulling and processing multiple data sources to review opportunity gaps in sales, assortment, price, and promotional analysis. I delve deeper into data and deliver insights to explain why trends are happening. Examples are what happens to sales when price increases, or when a supplier doesn’t have their share of ads, or how changes in the consumer decision tree affect retail planograms.In directing, I am detail oriented and have mastered communication which has helped me allocate resources and manage projects. I have been successful developing people which has resulted in 20 promotions through training and execution of retailer annual reset processes.My background includes examples of the software that I have learned and used to do data analysis, go deeper to deliver actionable insights, create presentations, and build planograms. A listing of my core competencies includes:• Pulling Retailer & Syndicated Data for Trend & Share Growth• Analyzing Sales Trends from Price Increases• Reviewing Ad Placements for Sales Trends• Completing Shopper Profiling to Build Brands & Categories• Evaluate Consumer Tree Methodology to Build Planograms• Examine Household Demographics to Cluster Stores for Itemization• Explore Assortment Theory for SKUS & Reduce Duplicity• Build Fact-Based Planograms• Process Planogram Data, Database Management & Live ImagingI am available to discuss opportunities in the greater Chicago area or virtual, please contact me. Examples of my work are available to view.TECHNICAL SKILLS:Certifications: CMA – Certified Professional Category Manager, Blue Yonder Space Planning Level 2 CertifiedSyndicated Data: Nielsen IQ Discover & Nielsen Price AnalyzerAdvanced Syndicated Data: Numerator – Ad Tracking & Shopper Profiling, Kantar & IRI Consumer Decision Tree Methodology, Spectra Household DemographicsPlanogram Software: Blue Yonder Space Planning 2021.1.1, Apollo & Spaceman Space PlanningProcess Category Management: Delta Associates
Experience
Category Development Manager - National Retail Sales
Southern Glazer's Wine & Spirits
Jun 2025 — Present · Bolingbrook, IL, US
Education
University of Illinois Chicago
Bachelor's Degree, Economics
1981 — 1986
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