Bob Steelhammer

Chief Digital Officer (CDO) @Vista Outdoor Inc

Role: Leads Digital Marketing, Ecommerce and Information Technology (IT) for a $3.2B outdoor company that includes 41 iconic brands such as; Fox Racing, Simms Fishing, Bell Helmets, Bushnell, Federal Ammunition, Remington, Camelbak, Camp Chef and Giro. Results: Defined and implemented the strategy and operating plans to enable the overall digital pivot from CPG to Consumer focused this drove a 100% Y/Y increase in sales in branded website sales- Launched over 20 new / redesigned websites on a common Salesforce platform - Defined the digital marketing strategy and operating model for the all of digital marketing and ecommerce for our forty brands- Formed a center of excellence (COE) focused on digital marketing, ecommerce and operations that helped define and deliver the over digital strategy and operating plans. The COE focuses on best practices and provides resources that can be embedded into a business unit with skill sets such as; Analytics, Performance Marketing, SEO, Website Operations and strategy.