Roland Denis
Senior Director of Data Analytics @Asurifi Inc.
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WORK HISTORY
Senior Director of Data Analytics @Asurifi Inc.
Los Angeles, CA, US
Built and scaled Asurifi’s advanced analytics infrastructure supporting real-time insights across millions of transactions and multiple payment processors (TSYS, Celero, PayPal, FluidPay, Apple Pay).• Reduced Visa VAMP rates significantly through root-cause analytics, BIN blocking, and behavioral segmentation strategies.• Designed retention and CPA frameworks linking cohort performance to acquisition economics, establishing partner-specific CPA thresholds that increased profitability by 20%+.• Pioneered Tableau Cloud dashboards integrating live SQL extracts, automated financial models, and predictive churn tracking to guide executive decision-making.• Directed data-driven marketing optimization across partners like ROKT and Oddbytes, increasing new subscription ROI and retention lift through lifecycle and behavioral segmentation.• Spearheaded cross-functional chargeback governance, merging operational, fraud, and marketing data into unified dashboards to meet Visa/Mastercard compliance thresholds.
EDUCATION
Bridgewater State University
BS, Criminology, Data Analysis
SKILLS
ABOUT ROLAND DENIS
Data-driven Senior Director of Analytics with 20+ years of leadership experience optimizing performance across subscription commerce, payments, and customer retention. Expert in end-to-end analytics strategy spanning acquisition, lifetime value modeling, fraud and dispute mitigation, and marketing ROI optimization. Proven record of transforming raw data into actionable growth intelligence through advanced SQL, Tableau, and financial modeling. Trusted cross-functional leader who bridges analytics, finance, and operations to drive scalable, high-margin growth.
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