Staton Winston
Brand Strategist | Brand Ambassador | Natural Food and Beverage Broker | Philanthropist | Influencer | Nonprofit | Investor
- Role
- Senior Sales Consultant at Vantera Coffee Bean Company
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Senior Sales Consultant
Apr 2025 — Present
Establish new markets for Vantera Coffee Bean Company and create a network of specialty coffee buyers and marketers.Vantera Coffee Bean Company (VCBC or Vantera), an American and African owned company, is managed by a group of highly skilled and experienced men and women. VCBC was established for the purpose of the development, production, sales, and distribution of high-quality coffee beans, which are sold under the Vantera Coffee Bean Company label or other trade styles and private wholesale and retail brands or labels.The company is also owned by leading Ethiopian coffee producers and a leading Ethiopian logistics company.The original coffee company was founded by an Ethiopian American family member selling Ethiopian specialty coffee primarily to the distributors under the Hydasey Coffee label. Under various trade styles or under Vantera Coffee Bean Company, our aim is to be a primary “go to” company for the best coffee Ethiopia has to offer, as well as other green coffee beans directly from thousands of farmers through our in-country based sourcing companies or partners. We are directly involved in every step of the way until the final green or roasting beans are delivered to our customers. We ensure and deliver consistent quality by maintaining strict quality control on the ground via vertical integration.Our GENUINE COMMITMENT is to solely deal with high quality arabica green coffee beans, and as such, we have a vested interest in the wellbeing of the farmers. We also have a social, ethical, moral, paternal, maternal, and ancestral obligation to support our farms and workers. We have a special affinity to the women who work for and with us and we have developed a program that will enrich, grow, and protect the life, future, education, health, and net worth for women and their children. This initiative launched in Ethiopia in early February 2022.
Education
University at Albany, SUNY
Bachelor of Science
1975 — 1979
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