Staten Hansen

About Staten Hansen

Accomplished MarTech/SalesTech & Platforms leader with 20+ years driving enterprise transformation and operational excellence. I lead end-to-end strategy, architecture, and operations—aligning people, process, and platforms to the business.I hire and develop bar-raising leaders, clarify charters and ownership, and scale inclusive, high-ownership cultures. Adept at building, scaling, and leading global cross-functional teams; setting a clear, results-oriented vision while staying close to execution and operational details.Core CompetenciesStrategy & Architecture: MarTech strategy & roadmap; reference/solution architecture; composable/microservices; API-first; event-driven; real-time integrations; identity resolution; data pipelines; CI/CD; high availability; disaster recovery.Leadership & Talent: develop leader of leaders; executive hiring; succession planning; coaching & mentorship; culture & engagement; org design; operating model (RACI, OKRs, PMO); executive communication & storytelling; stakeholder management.Transformation & Operations: enterprise modernization; CoE buildout; portfolio/PMO; Agile/SAFe; run-ops; SRE/observability; SLAs/SLOs/SLIs; incident/change/release (ITIL); capacity planning; FinOps/cost optimization; follow-the-sun support.Data, AI & Analytics: first-party data; CDP; segmentation; next-best-action/propensity; AI/ML (GenAI, LLMs, RAG); experimentation (A/B, MVT); attribution; KPI frameworks; BI dashboards.Channels & Experience: CRM, MAP/journey orchestration; email/SMS/push/in-app/web; campaign & content operations; DAM/CMS; localization; web performance & Core Web Vitals; feature flagging; SEO/SEM; eCommerce.Tools & Clouds: Salesforce (Sales/Service/Marketing Cloud), Marketo, Eloqua, Braze; Adobe Experience Cloud (AEM, Target, Analytics, AJO, Campaign); Segment, Tealium, mParticle, Salesforce Data Cloud; Looker, Power BI, Tableau; MuleSoft, Informatica; Redshift/BigQuery; AWS/GCP/Azure; CloudFront; Jira/Confluence, Workfront, ServiceNow.

Experience

1. Customer Advisory Board

   Knak

   Nov 2023 — Present

   I serve on Knak’s Customer Advisory Board, partnering with the executive team to guide product strategy, customer experience, and market positioning. I bring the perspective of large-scale marketing organizations, providing input that informs Knak’s roadmap and helps ensure the platform supports the speed, governance, and flexibility modern teams need, while working alongside other senior marketing and MarTech leaders in the industry

Education

• UW Foster School of Business

  BS, Business Admin. & Accounting

  1996 — 2001

• North Seattle College

  EMT Certification, EMT

  2009 — 2009

Skills

• Digital Marketing
• Strategy
• E-Commerce
• Program Management
• Customer Research
• Management
• Sql
• Analytics
• Online Advertising
• Email Marketing
• Strategic Partnerships
• Loyalty Marketing
• Direct Marketing
• Marketing Strategy
• Digital Media
• Online Marketing
• Test Planning
• Customer Relationship Management (Crm)
• Crm
• Enterprise Software
• Product Marketing