Starla Holder
I Help Tech Companies Build Loyal, Engaged Customers | SaaS Customer Success Leader | Fraud Prevention & Advertising Expert
- Role
- VP of Customer Success at AIA Contract Documents (ACD)
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Starla Holder
Customer Success leader with 15+ years driving retention, adoption, and revenue growth for SaaS companies in fraud prevention and advertising. I build and scale high-performing teams, strategies, and processes that turn customers into long-term champions.Experienced in leading through rapid growth, acquisitions, and complex change management. Skilled at executive relationship management, adoption frameworks, customer health metrics, and cross-functional collaboration with Product, Sales, and Services to amplify the customer voice.I thrive in fast-paced, high-growth environments where ownership and collaboration drive results—blending empathy, accountability, and a bit of humor to keep teams and customers engaged.
Experience
VP of Customer Success
Aug 2025 — Present · Salt Lake City, UT, US
Education
University of Utah
Bachelor of Arts - BA, English
1992 — 1997
University of Utah
Bachelor of Science - BS, Social Sciences
1992 — 1997
Skills
- Account Management
- Production Coordination
- Microsoft Excel
- Customer Retention
- Microsoft Word
- Salesforce.com
- Marketing Strategy
- Strategic Partnerships
- Lead Generation
- Team Leadership
- Sales
- Direct Sales
- Online Advertising
- Sales Management
- Product Marketing
- Saas
- Social Media Marketing
- Online Marketing
- Trade Shows
- E-Commerce
- Marketing
- Competitive Analysis
- Management
- Business Development
- Strategy
- Selling
- New Business Development
- Advertising
- Product Management
- Sales Process
- Marketing Communications
- Start-Ups
- Crm
- SEO
- Multi-Channel Marketing
- B2b
- Market Research
- Sem
- Product Development
- Analytics
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