Star Connor
Public Relations Communications Specialist, Marketing Director @American Heart Association
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WORK HISTORY
Public Relations Communications Specialist, Marketing Director @American Heart Association
Lead planning, coordination, and execution, budget management, project management, project timeline, logistics, deliverables,schedules, event spaces, meeting agendas.Manage agencies’ public image, reputation, and stakeholder relationships.Act as a spokesperson for agencies.Manage and execute large-scale internal and customer-facing events in both live and virtual settings.Lead brainstorming sessions, and corporate meetings to generate innovative content ideas and campaigns.Utilize SEO best practices to enhance content visibility and search rankings.Provide multi-channel communications, campaigns, and content strategies based on emerging digital trends and technologies.Navigate 5+ social media platforms, posting and engaging with content to increase followers of 11k to 50k using a growth rate of 10%per month.Create a broad array of digital and print promotional and communication materials, including presentations, and press releases aboutbrands.Develop compelling corporate narratives and identify feature opportunities to generate interest and coverage across traditional andemerging media channels (print, online, podcast, press releases, brochures, social/digital video, e-newsletters).Provide media training for clients, as part of campaign efforts and staff interviews, including talking points, and other training methods.Join client calls as the subject matter expert on media trends, emerging platforms and target outlets, and audiences.Participate in new business initiatives which involves travel for clients, and campaigns.
EDUCATION
Howard University
Media Sales
North Carolina Agricultural and Technical State University
Bachelor of Science (B.S.)
SKILLS
ABOUT STAR CONNOR
Communications leader with 15 years in broadcast journalism, offering deep expertise in…
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