Christopher Chris Stanvick

About Christopher Chris Stanvick

Hi, I’m Chris. I build performance marketing engines that drive revenue, not just campaigns.I’ve spent my career operating at the intersection of paid media, content, data infrastructure, and business strategy, helping organizations scale efficiently across B2B and B2C environments. Most recently, I’ve led a multi-million media portfolio at DAT Freight & Analytics, delivering 8–16x ROAS through AI-driven optimization, predictive modeling, and full-funnel execution.What differentiates my approach is simple:I treat marketing as a system, not a set of channels.That means:Building end-to-end attribution frameworks (GA4, Salesforce, BigQuery, Snowflake) that turn “unknown” into measurable revenue.Designing AI-driven bidding and budget strategies that scale efficiently in dynamic markets.Connecting marketing performance directly to pipeline, forecasting, and financial outcomes.Leading and developing high-performing teams aligned across Marketing, Sales, and Finance.Across my career, I’ve:Managed multi-million-dollar budgets across search, programmatic, paid social, and app ecosystems.Built and scaled marketing functions from early-stage growth through national expansion.Driven outcomes ranging from $50M+ enterprise impact to $60M+ revenue programs.I’m also deeply committed to building strong teams by mentoring talent, fostering accountability, and creating environments where performance and creativity can coexist.What I’m focused on next:Leading performance marketing and or Demand Generation, managing teams of subject matter experts, and continuing to evolve how AI and data reshape modern marketing.Core Expertise:Performance Marketing • Growth Strategy • Attribution & Measurement • Marketing Data Architecture • AI-Driven Media • Demand Generation • Full-Funnel Optimization • Team Leadership

Experience

1. Senior Manager of Performance Marketing

   DAT Freight & Analytics

   Oct 2023 — Present · Portland, OR, US

   Own and lead performance marketing strategy for the U.S. market leader in the freight marketplace and data analytics. Manage a multi-million annual media portfolio across search, social, programmatic, reputation management, and app acquisition channels, with direct accountability for revenue performance, attribution systems, and team execution.Impact:• Delivered 8x+ ROAS, lowering CAC, and consistently outperforming efficiency benchmarks while scaling revenue growth.• Maintained cost efficiency below target thresholds across key customer segments while increasing acquisition volume.• Built and led a multi-national team of specialized subject matter experts and agency partners, spanning media, analytics, and marketing infrastructure.Key Contributions:• Led a team focused on AI-driven bidding and budget allocation strategies to maximize efficiency across dynamic market conditions.• Provided strategy and integrated third-party review platforms (G2, SourceForge) into the broader marketing ecosystem, ABM, using buyer sentiment and intent signals to inform targeting, messaging, and conversion strategy.• Built and operationalized end-to-end attribution frameworks across GA4, Salesforce, and media platforms—improving visibility into revenue-driving channels and reducing “unknown” attribution.• Team developed predictive marketing models (Python-based) to forecast revenue, ROAS, and spend efficiency.• Scaled programmatic and intent-based audience strategies, improving retargeting performance and conversion rates across key segments.• Partnered cross-functionally with Finance, Sales, and Data Engineering to align marketing performance with pipeline forecasting and revenue outcomes.• Strengthened marketing data infrastructure by integrating paid, organic, and offline signals into centralized reporting environments (BigQuery → Snowflake → Salesforce).

Education

• Linfield University

  Customer Experience Program

  2023 — 2023

• Northeastern University

  Bachelor of Science, Business Administration, Marketing

Skills

• Integrated Marketing
• Market Analysis
• Sales
• Email Marketing
• Marketing
• Leadership
• Team Leadership
• Strategic Planning
• Competitive Analysis
• Business Development
• Training
• Business-to-Business (B2b)
• Strategic Partnerships
• Program Management
• Strategy
• B2b
• Direct Marketing
• Outsourcing
• Analytics
• Customer Relationship Management (Crm)
• Brand Management
• Cross-Functional Team Leadership
• Crm
• Marketing Strategy
• Forecasting
• Account Management
• Budgeting
• Budgets
• Marketing Communications