Stan Martens
- Role
- Worksite Business Growth Marketing Lead at MassMutual
- Location
- Palm Springs, CA, US
- LinkedIn followers
- 500 followers
About Stan Martens
Accomplished and results-driven marketing professional with exceptional leadership skills…
Experience
Worksite Business Growth Marketing Lead
Jul 2021 — Present
Responsible for driving the development of the marketing strategy to support worksite business growth goals and initiatives with specific marketing programs. Develop unique messaging and positioning for MassMutual products, growth and retention needs targeted at the various advisor and third-party partners distributors in the Worksite channel.
Education
Rutgers University
Customer-Centric Management Mini-MBA
2018 — 2018
Iona University
MBA, Marketing
1992 — 1994
University of Hartford
BA, History
1985 — 1989
Skills
- Lead Generation
- Crm
- Business Strategy
- Operations Management
- Budgets
- Marketing
- Budget Management
- Integrated Marketing
- Data Analysis
- Marketing Operations
- Segmentation
- Program Management
- Database Marketing
- Analysis
- P&L Management
- Sales
- P&L Responsibility
- Project Management
- Campaign Strategy
- Direct Marketing
- Project Planning
- Competitive Analysis
- B2b Marketing
- Strategic Planning
- Market Analysis
- Forecasting
- Campaign Management
- Response Analysis
- Direct Mail
- Leadership
- Marketing Strategy
- Metrics
- Market Research
- Business Planning
- Marketing Management
- Product Marketing
- Strategy
- Vendor Management
- Budgeting
- Management
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