Madeleine Chan Stanley
Freelance Photographer, Designer, & Email Marketing Specialist | Fitness, Hospitality, & Performance
- Role
- Marketing & Community Manager at VITAL Climbing Gym
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Madeleine Chan Stanley
I have over 16 years of experience as a photographer and marketer, working with clients and organizations in various fields and industries including but not limited to food & beverage, fitness, live music, and portraiture. My core competencies include social media marketing, event planning and execution, email campaigns, graphic design, and video production. I am passionate about creating engaging and impactful visual content that showcases the stories, values, and goals of my partners and collaborators. I am always eager to learn new skills, explore new perspectives, and challenge myself creatively.Currently, I am the Marketing & Community Manager at VITAL Climbing Gym, where I\'ve planned and executed 90+ community events, managed business Instagram accounts & websites, and designed graphics for all gyms. I used my skills in Mailchimp, Photoshop, Lightroom, and ActiveCampaign to create and implement newsletters, social media posts, promotional materials, and online content, working to increase the social media following by 20.5k and achieving an average of 48% open rate for email campaigns.I enjoy working with a diverse and dynamic team that shares my passion for climbing, wellness, and creativity, and value partners that emphasize work life balance!
Experience
Marketing & Community Manager
Jun 2020 — Present · Brooklyn, NY, US
Marketing & Community Manager, VITAL Lower East SideJune 2024 - CurrentMarketing & Community Manager, VITAL BrooklynJune 2020 - May 2023• Managed a paid media budget of $100k+ resulting in over 3.68M impressions, 182k clicks, and 18.1k conversions• Plans and executes 90+ community events; secures sponsorships, communicates with third party vendors, provides customer service to participants, decorates, promotes, staffs, covers on Instagram stories, and executes run of show • In-house photographer for events with up to attendees, new promotional material, and online & archival content• Managed in-house videographer and oversaw video process from ideation to publishing• Uses Mailchimp to write, test, and implement newsletters with audience of up to per email and an average of 48% open rate• Sole manager of the @vitalbrooklyn and then @vitallowereastside Instagram accounts; increased following by 20.5K+• Designs graphics for all locations, including event and program flyers; permanent facility signage; email, website, and Instagram graphics; gifs; and other collateral using Adobe Creative Suite• Redesigned Squarespace website for all locations: wrote custom code and copy, created metadata for SEO, and curated images; maintained and built out new pages as needed• Builds out and manages client relationships with dozens of brands, local businesses, and vendors
Education
New York University
Bachelor’s Degree, Entrepreneurship, Photography
2014 — 2016
Tulane University - A.B. Freeman School of Business
Marketing, Photography
2012 — 2013
Skills
- Marketing
- Microsoft Office
- Fine Art Photography
- Lightroom
- Leadership
- Editing
- Adobe Photoshop
- Image Editing
- Social Networking
- Social Media Marketing
- Event Planning
- Portrait Photography
- Social Media
- Adobe Creative Suite
- Blogging
- Google Apps
- Customer Service
- Fashion Photography
- Photoshop
- Project Management
- Indesign
- App Store Optimization
- Digital Photography
- SEO
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