Stanislaus Devassy

About Stanislaus Devassy

Building Powerplay\'s full-stack GTM engine from strategy to infrastructure. GTM Strategy & Marketing Planning→ Own quarterly marketing plans, campaign calendars, budget allocation, and channel mix strategy aligned to pipeline and revenue goals→ Lead go-to-market launches for new product tiers — messaging, positioning, and cross-functional execution→ Track CAC, CPL, CPA, ROAS, and MQL-to-SQL conversion with weekly leadership dashboards LinkedIn Outreach & Demand Generation→ Build and run LinkedIn outreach programmes via Sales Navigator — personalised connection sequences and social selling workflows generating warm B2B pipeline→ Enrich prospect lists using Clay and Bitscale (firmographic, technographic, intent data) and coordinate with Smartlead + Kaleyra for multi-channel campaigns→ A/B test messaging, InMail copy, and connection angles to continuously improve acceptance, reply, and meeting-booked rates GTM Engineering & Automation→ Built 30+ automation workflows across N8N, Make.com, and Google Flow connecting LeadSquared, Smartlead, Kaleyra, Apollo.io, and Freshdesk→ Deployed Clay and Bitscale for large-scale lead enrichment and ICP scoring at scale→ Set up Smartlead email sequences with A/B testing; manage WhatsApp campaigns via Kaleyra and LeadSquared Converse→ Own end-to-end LeadSquared CRM for 200+ users — lifecycle design, routing, SLA workflows, journey automation→ Engineered custom GPTs and deployed SuperAGI agents for lead qualification, objection handling, and follow-up Marketing Performance (CPL / CPA / CAC)→ Own end-to-end marketing performance reporting across all channels→ Run structured channel experiments to reduce blended CAC quarter-over-quarter→ Build full-funnel attribution connecting ad spend to closed revenue🤖 SDR Enablement & RevOps→ Designed the full SDR operating model — cadences, scripts, benchmarks, and coaching frameworks→ Launched LearnCorp LMS for SDR/AE onboarding and certification→ Established RevOps governance across CRM hygiene, pipeline reviews, and data quality Stack: LeadSquared · Clay · Bitscale · Smartlead · Kaleyra · N8N · Make.com · Google Flow · Apollo.io · LinkedIn Sales Navigator · SuperAGI · Convin AI · Mixpanel · Power BI

Experience

1. Growth Manager

   Powerplay

   Jul 2022 — Present · Bengaluru, IN

   GTM Manager | Revenue Operations & Growth EngineeringI bridge the gap between marketing strategy and sales execution. Currently engineering the GTM engine at Powerplay, where I manage a multi-channel funnel of 100k+ leads to drive high-intent pipeline for the ₹10 Cr+ construction segment.What I do:Funnel Engineering: Built a 24-cohort segmentation model using WhatsApp (Kaleyra), Email (SmartLead), and LeadSquare CRM to identify high-intent buyers.Creative Velocity: Leveraging AI-driven design workflows to pivot from generic awareness to \"Utility-First\" content that actually converts.Pipeline Quality: Obsessed with the SDR-to-AE handoff. I don’t just track \"leads\"; I optimize for AE acceptance rates and ₹1 Cr+ monthly outbound-sourced opportunities.I turn high-volume noise into high-value revenue.

Education

• Bharathiar University

  MBA in marketing , Marketing/Marketing Management, General

• Bharathiar University

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• Indira Gandhi National Open University

  Bachelor of Arts - BA, Philosophy