Scott Stalcup

About Scott Stalcup

Scott Stalcup is a seasoned marketing and sales professional with a strong foundation in developing and executing successful strategies across scholastic, publishing, technology, enterprise, and medical segments. With a career spanning over four decades, Scott has built a reputation for transforming complex business goals into impactful marketing and sales initiatives that drive measurable results. Known for his expertise in competitive positioning, brand consistency, channel partner management, and process optimization, he excels at uniting diverse teams around shared objectives to deliver sustained growth. In his recent role as Director of Channel Marketing at Herff Jones, Scott architected the \"Marketing as a Service\"(MaaS) program, achieving an incremental revenue lift for participating independent sales partners. He also spearheaded the creation of a brand consistency platform to ensure cohesive, customizable marketing assets across a network of 200 independent sales partners for local, regional and national events, conferences and tradeshows. Prior to this, Scott led substantial sales efforts as a Regional Sales Representative at Balfour, consistently surpassing annual business targets, securing new accounts, and retaining a high rate of existing clients. Scott’s earlier career includes impactful roles at Hewlett-Packard, where he managed high-profile joint marketing campaigns and events with Microsoft, achieving record participation and ROI among channel resellers. His work on HP’s centralized marketing strategy set a new standard for operational efficiency, reducing costs by 30% and strengthening brand messaging. Holding a B.A. in Journalism with concentrations in Advertising, Marketing, and English from the University of Memphis, Scott’s background combines creative insight with strategic execution. His achievements have consistently set benchmarks for innovation, customer engagement, and operational excellence, making him a trusted leader in the marketing field.

Experience

1. Director of Channel Marketing

   Herff Jones

   Aug 2022 — Present · Charlottesville, VA, US

   Managed a $1M channel marketing budget, developing multi-channel marketing strategies for 200 independent sales partners and leading partnerships with StageClip, School Photo Marketing, Kendra Scott and Phoenix Innovate. Launched lead-generation and seasonal promotions, enhancing partner revenue and customer engagement.Architected and implemented “Marketing as a Service” (MaaS) program to streamline and enhance marketing for sales partners, achieving an incremental revenue lift.Developed a brand consistency platform for Herff Jones, integrating Marq and MediaValet for controlled brand templates and customization options for partner offices to improve brand adherence and enhance partner engagement through a central repository of customizable marketing materials. Supported national, regional and local events with a both a custom corporate booth design as well as a created a \"Booth-in-a-Box\" approach and reservation system for sales partners.

Education

• Christian Brothers High School

  Diploma, College Prep

  1981 — 1985

• University of Arkansas

  BA, English

  1985 — 1987

• University of Memphis

  BA, Journalism: Advertising concentration, minors in Marketing and English