Stafford Whittington

Product Manager, Business Experiences @Meta

Lead product vision and strategy for Meta’s internal CRM software used by >3k internal and vendor sales employees. Manage new product development and feature improvements through entire Product Development Lifecycle. • Created product strategy and development sprint plans for global front & back-end solution unifying siloed CRM products related to sales opportunity creation, planning, tracking, and measurement made possible through leadership buy-in and requirement standardization. • Defined, prioritized, and scoped business’ highest impact tooling and process requirements from >1k quarterly submissions to create engineering roadmaps with >90% completion rate. • Managed new product development across all phases of PDLC via engineering, design, and leadership collaboration highlighted by advertising solution adoption surface driving >1k MAU inputting opportunity progress for 90% of managed customers resulting in 15% lift in key product adoption.