Stacy Schulist

About Stacy Schulist

I\'VE SPENT MY CAREER AT THE INTERSECTION OF RESTAURANTS, MARKETING AND TECHNOLOGY, driven by a lifelong passion for food, hospitality, and helping companies evolve in an industry that’s both deeply traditional and constantly changing.My roots are in restaurant marketing, where I shaped brands, deepened guest engagement, and championed digital transformation long before the industry fully embraced it. Collaborating closely with operators and frontline teams, I saw firsthand how the right strategies and tools elevate not just business performance but also genuine hospitality - the true heart of every restaurant.That insight drove my transition into restaurant technology, where I develop competitive positioning, messaging, go-to-market strategies, and thought leadership for restaurant SaaS companies. My unique background in restaurants and deep understanding of both the guest experience and operational realities enable me to bridge the critical gap between what technology can do and what restaurants truly need.I’m deeply passionate about building teams, mentoring marketers, and fostering cultures that value curiosity, collaboration, and continuous learning. I thrive when helping others grow, take risks, and realize their full potential.My journey has been fueled by curiosity, tenacity, and the joy of creating memorable experiences - ideally shared over exceptional meals - whether around a lively table, on the couch at home, or anywhere connections happen. I\'m energized by the opportunity to help shape the future of the restaurant industry through innovation and connection.Specialties:* Strategic Planning* Brand Positioning* B2B SaaS Marketing* Consumer Marketing* Research & Consumer Insights* Competitive Intelligence* GTM Strategy* Traditional Marketing* Digital Marketing* Media Strategy* Social Media Marketing* Website Development* E-Commerce - Gift Cards* Promotions & Merchandising* Public Relations* Revenue Management* Product Development* Menu Engineering & Pricing* Beverage Programs* Strategic Partnerships * Budget Management

Experience

1. Product Marketing & Strategy

   Schulist Advisory Services

   Jan 2017 — Present · San Francisco, CA, US

   Provide marketing strategy, branding, competitive enablement and digital/social media consulting to technology companies & restaurant chains, franchisees, entrepreneurs and investors.• Spearheaded competitive enablement strategy for a leading SaaS loyalty and customer engagement provider. Assessed client’s needs, researched and vetted competitive intelligence suppliers, supported negotiations. Built, piloted, and launched the new competitive enablement system, collaborating across teams to ensure a successful implementation.• Supported relaunch of client’s online ordering software. Provided expertise on competitive environment, positioning and messaging.• Developed positioning and messaging for the launch of a new cloud POS system. Offered strategic input on client’s marketing collateral.• Provided counsel on content, advertising and PR strategy for a mobile employee onboarding & training platform.• Provided turnaround brand revitalization strategy for a 365-unit fast causal restaurant chain, as part of Results Thru Strategy consulting team. • Conceived and drafted local store marketing playbook for a 523-store oil change specialty shop.

Education

• Cornell University

  BA, Psychology

• Cornell Johnson Graduate School of Management

  Master of Business Administration - MBA, Brand Management & Hospitality

Skills

• Advertising
• Food
• Franchising
• Retail
• Direct Marketing
• Entrepreneurship
• Corporate Branding
• Social Media Marketing
• Food & Beverage
• Public Relations
• Management
• Revenue Management
• Customer Insight
• Restaurants
• Promotions
• Pricing
• Business Planning
• Revenue Analysis
• Product Development
• Brand Management
• Marketing Strategy
• Product Marketing
• Merchandising
• Social Networking
• Event Planning
• Event Management
• Strategy
• E-Commerce
• Market Planning
• Marketing
• Marketing Research
• Leadership
• Brand Development
• Food Service
• Catering
• Income Statement
• Strategic Planning
• P&L Management
• Digital Marketing
• Marketing Management