Stacy Schoen

About Stacy Schoen

An accomplished Senior Partnership & Sponsorship Leader I have two decades of success building high-value partnerships and assets with professional sports, entertainment, venues, and non-profits for a major financial institution. This experience has provided me with a broad network of resources, working with major professional sports teams and venues to build a company brand and drive consumer engagement, while creating win-win relationships with partners and key stakeholders. A creative marketing strategist with broad media planning and buying background, I know how to design and deliver marketing campaigns and activations that deliver on common goals while building brand reputation. I have managed some of the company’s largest sponsorships in the Midwest, ensuring a continuous annual increase in ROI and am proud of the value this has brought to BMO, our partners, and customers. A strategist with a deep appreciation for analytics and strategy, and exceptional project management skills I can effectively manage multiple projects and deadlines concurrently in rapidly changing environments. I thrive in team-oriented environment with some level of independent work and self-direction and have demonstrated effective negotiation, communication and conflict resolution skills. With an MBA and a BA in Business and Management, I also have multiple certifications and honors to my credit for performance and results. I am interested in networking, interesting leadership engagement opportunities, and continuous growth and learning. Connect with me via LinkedIn messaging.

Experience

1. Lead - Sponsorship Marketing

   BMO

   Jul 2011 — Present

   Leading a sponsorship portfolio for BMO, overseeing corporate partnership development, property relationships, and the design and execution of multiple strategies and campaigns to drive the BMO and partnership brands, and business objectives. • Overseeing the most substantial assets – partnerships for BMO in Midwest including Summerfest, NBA team Milwaukee Bucks and Fiserv Forum, MLB Team Milwaukee Brewers and Miller Park, BMO Magnificent Mile Lights Festival (Chicago), and more• Negotiate/promote perks for customers with sponsorship partners (i.e, merch discounts)• Negotiate contracts, and direct activations and campaigns that include rewards, contests, fan card initiatives, and onsite events• Quadrupled Milwaukee’s New to Bank card customers between Sept 2017 and May 2019 through sponsorship strategy and successful campaign execution• Generated a new revenue stream of $2.84M in 2019 after initiating and executing a retail promotion, delivering an 85% YoY increase• Initiated and supported a retail program with sponsorship property that led to 303 new account openings (25.7% increase from 2018)• Driving merchandise transactions which represent about 12% of total transactions throughout the summer season; with new campaign strategy, the number of BMO customer purchases accelerated by up to 87.8% compared to the previous year• Consistently maintain favourability and increased consideration scores with the Milwaukee Bucks for last 3 years through considerable changes for the team, venue, and in naming rights • Train, manage and lead Brand Ambassador team for each onsite activation

Education

• Alverno College

  Bachelor of Arts - BA, Business & Management, Honors Graduate

• Alverno College

  Master of Business Administration - MBA, Business and Leadership

Skills

• Marketing Strategy
• Budgets
• Project Planning
• Mergers & Acquisitions
• Strategic Planning
• Marketing Communications
• Banking
• Marketing
• Advertising
• Sales
• Strategy
• Negotiation
• Digital Strategy
• Relationship Management
• Small Business
• Creative Direction
• Asset Managment
• Analysis
• Nonprofits
• Commercial Lending
• Commercial Banking
• Strategic Partnerships
• Integrated Marketing
• Asset Management
• Leadership
• Event Planning
• Multi-Channel Marketing
• Strategic Financial Planning
• Business Analysis
• Recruiting
• Project Management
• Change Management