Stacy L. Pagán
- Role
- Director, Marketing & Communications at Baptist Health
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Stacy L. Pagán
Blingual (Eng/Spa) marketing leader with a successful track record of leading teams…
Experience
Director, Marketing & Communications
Oct 2020 — Present
Lead teams responsible for marketing the Clinical Enterprise Division (Baptist Health Medical Group - primary care physicians and other specialists). Lead Ambulatory Services marketing team (Imaging, Surgery, Pharmacy) as well as Baptist Health Enterprises (Real Estate and Property Management Division). Digital-first mindset. Medical Group Manage team responsible for- onboarding of physicians joining medical group - online listings updates utilizing Yext technology platform (Google, Healthgrades, Find a Doc)- physician engagement programs Lead the strategy development and creation of highly-targeted, 360 marketing campaigns which grow patient panels for primary care physicians and other specialists. Work with marketing colleagues, web and digital experience team, CRM team (utilize Salesforce Marketing Cloud) to develop and execute patient journeys. Real Estate Lead marketing initiatives focused on developing launch plans to grow awareness and drive patients to- sq. foot micro-hospital with 15 inpatient private rooms in Doral - Belmont Village Senior Living (partnership), a sq. foot mixed use, independent living facility with a health and wellness center on the ground floor, to be located in Coral Gables.(Live Healthy by Baptist Health). Collaborate with Belmont’s team who lead the marketing efforts- 60-bed inpatient rehabilitation hospital (joint venture with Lifepoint) to be located in Miami. Collaborate with Lifepoint’s marketing team who lead marketing efforts. Ambulatory Services Oversee strategy development and marketing initiatives for Diagnostic Imaging and Pharmacy divisions- Launched marketing for online scheduling for mammogram screenings (Kyruus)- Lead Imaging Screening campaigns in tandem with Cancer Care and Cardiovascular Care marketing colleagues (breast, lung, heart)- Launched marketing of Infusion Care service line (outpatient provider-based)- Launched marketing of retail pharmacy service line
Education
Washington University in St. Louis
BA, Double major- Spanish & International Relations concentration: Latin America
Cornell University
Certification: business leadership, Leadership
Middlebury College
MA, Spanish Language and Literature
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