Stacy Mayhorne
Principal, Brand Strategist, Copywriter @Mayhorne Marketing
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WORK HISTORY
Principal, Brand Strategist, Copywriter @Mayhorne Marketing
Working closely with clients, we create powerful branding, promotion, advertising, package design, online marketing and social media. Thoughtful, on-the-mark strategy, writing, editing, design, print/digital solutions, and project management turn our clients into powerhouse brands.• The Best Wedding Invitations: Consulted on brand strategy to launch new online brand. Produced content for website, blogging, and digital ads; planned and implemented strategic resource initiative and presentation.• GothicStone: Created B2B email marketing, PPC, social media, and blog content to establish online authority and awareness of natural stone importer and its products. • GypSorb: Partnered with perforated gypsum ceilings leader to create distinct branding communications in a commoditized market.• Ambler Surgical: Revitalized brand to support sales growth to new surgical specialties. Included development of website strategy and re-design, as well as communications content for healthcare professionals. • Pacific Diagnostic Laboratories: Rebranded regional California diagnostic laboratories system and invigorated marketing to introduce expanded services to physicians and patients. • Acoustic Wood Designs: Offered marketing guidance, branding and copywriting on launch of wood ceilings and walls manufacturer including capabilities brochure and LinkedIn strategy.• Nichols Management Group: Refreshed healthcare consultancy brand, producing collateral and tradeshow display.• Andersen & Stauffer: Rebranded 18th-century furniture reproduction firm with distinctive identity; attractive and clever print ads; and a new web site selling beauty and quality to buyers. • Hanson Design: Oversaw project management and account relationships with ARAMARK, Starwood Hotels, American Hearing Aid Association, and Homeward Residential. Produced new business proposals and research; and developed agency marketing-print, social media and sales-in partnership with agency CDO.
EDUCATION
University of Delaware
Bachelor of Arts
Saint Joseph's University
Course work toward MBA, Pharmaceutical Marketing
SKILLS
ABOUT STACY MAYHORNE
Positioning strong brands. Increasing exposure. Generating leads. Turning the message…
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