Stacy Patton

About Stacy Patton

Creative leader and former litigator, experienced across content development, content marketing, media production, structured CMS, content strategy, CX/UX, and product management. I use my extensive digital content experience to optimize processes, foster creativity, manage risk, and negotiate deals that support the growth and success of forward-thinking companies.WHAT DO I OFFER?• Leadership: Led change-management efforts to transform a marketing team into an Agile product team.• Marketing Strategy: Planned and executed a cross-functional strategy workshop that led to the implementation of new customer journey strategies for key products.• Content Development: Delivered investment explainers targeting SEO and mini documentaries that supported paid media campaigns. • Channel Management: Audited, analyzed, and delivered new channel and content strategy for the Schwab YouTube channel.• Social Media Strategy: Developed international company-wide social media strategy across the U.S, German, and U.K. markets, produced audiobooks and original audio content, and led a social media team.SELECTED ACCOMPLISHMENTS: • Secured leadership and partner buy-in for training, promotions, and hiring necessary to take over “Insights & Education” product management from digital services partners.• Provided continuous delivery and iteration for a new interactive digital education platform.• New customer journeys exceeded engagement benchmarks by 58% and increased product consideration to +95%.• Achieved Top-3 Google Search Results with two out of three video explainers.• Mini-documentaries exceeded paid media CPE performance by 27%.• Increased organic YouTube subscriber growth by 70% in the first year after implementation.• Exceeded targets by 20-40% each year with audiobooks acquisitions and achieved 100% audience growth on Facebook in 8 weeks.Additional SkillsManaging | Writing | Strategic | Creative | Manage | Organizational | Marketing | Creator | Ecosystem | Content Strategy | Editorial | Partnership | Planning | B2B Marketing | Coaching | Global Teams | Influencing | Narrative | Operations | Prioritization | Sell | User Experience Design | Prioritizing | Verbal Communication

Experience

1. Director, Insights & Education Product Management

   Charles Schwab

   Jan 2022 — Present · San Francisco, CA, US

   Built and led a lean team of CMS and product managers, delivering an integrated investor education experience post-acquisition.Led change-management efforts to transform a marketing team into an Agile product team. Secured leadership and partner buy-in for training, promotions, and hiring necessary to take over “Insights & Education” product management from digital services partners. Provided continuous delivery and iteration for a new interactive digital education platform. Implemented editorial site redesign, structured content strategy, and automated content syndication. Scaled site management from one site to five, plus 14 topical hubs, with an existing 3-person CMS team. Enabled headless content delivery to eight independent partner sites.

Education

• Tulane University Law School

  Doctor of Law - JD

• Warren Wilson College

  MFA, Creative Writing--Fiction

  2008 — 2010

• The University of Texas at Austin

  Bachelor of Arts, English

  1987 — 1992

Skills

• Editorial
• Content Strategy
• Social Media
• Entertainment
• Online Publishing
• Rights Management
• Books
• Web Content
• Digital Strategy
• Online Advertising
• Publishing
• Content Development
• Team Management
• Management
• Content Management
• Literature
• Blogging
• Digital Marketing
• Digital Media
• Writing
• Contract Negotiation
• Creative Writing
• Marketing
• Copy Editing
• Copywriting
• Editing
• Public Relations
• Proofreading
• Publications
• Social Media Marketing