Stacy Kennedy Krieg
Managing Editor (Associate Publisher) @Esri
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WORK HISTORY
Managing Editor (Associate Publisher) @Esri
As a member of Esri Press\'s core leadership team, I manage acquisitions, editorial, and production staff. I play a pivotal role in the development and publication of numerous books that align with the Esri brand, corporate initiatives, and software development. Achievements and Contributions:• Revenue Impact: Directly influence revenue growth by ensuring the team meets the set goal, achieving approximately 9% growth in 2024.• Strategic Planning: Ensure adherence to the long-term strategic plan, monitor proposals, titles, marketing, and workflow through publication processes.• Team Collaboration: Work closely with team members to enhance workflows, especially in acquisitions, editorial, and production, track projects, and communicate effectively both internally and externally.• Mentorship and Development: Mentor team members, including new hires, brainstorm titles, evaluate manuscripts, and facilitate the publication process, including new series.• Project Management: Contribute to the development and publication of a significant number of books that resonate with Esri\'s objectives. Manage projects and authors, notably contributing to the publication and marketing of key titles.• Quality Assurance: Focus on managing QA/QC processes for textbooks, developing edition/release strategies, and updating best-selling titles to meet user needs effectively.• Professional Development: Maintain active involvement in high-profile events, workshops, and conferences to represent Esri Press and seek out new author candidates.
EDUCATION
Manhattan University
BA, Communications
University of Redlands
MBA, Global Business
SKILLS
ABOUT STACY KENNEDY KRIEG
I am a Content Manager and Acquisitions Editor with years of experience acquiring and developing content that publishers can market profitably. My experience is as an editor, writer, marketer, and storyteller, and I\'m passionate about creating content that can help improve people’s lives. Competitive research, brand management, attention to deadlines, project management, and creative problem solving have helped me develop successful publishing programs from product inception to beyond their time out in the marketplace.One of the best parts of my job is identifying customer needs and building relationships with authors, agents, and content producers to identify sources for future projects. I regularly seek out and work with experts and corporations to create content for target audiences or partner to promote and market their content to their communities. I have extensive experience in brand management and strategic planning, resulting in growth of customer reach and revenue. Accomplishments include:• Managing a team of acquisitions editors and consistently exceeded contract targets by signing 18 - 24 titles per year, growing program revenue by 50%. Helped the product line achieve leading indicator and fiscal year revenue targets by personally contributing over 10% of the overall program revenue every year.• Grew profits by 16% and averaged 4% to 6% annually.• Grew the number of titles (both print and digital) in my product category by over 25%.• Managed licensing and custom publishing programs generating over $500K per year in revenue.Expertise includes:Publisher * Associate Publisher * Content Strategy * Content Acquisitions * Content Management * Publishing * Marketing * Digital Publishing * SEO * Writing * Editing * Brand Management * New Business Development * Editorial Process Management * Team Management * Project Management * Contract Negotiations * Budget Management * E-Learning * Market Research * Client Relationships * Sales/Forecast Management * Author Management
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