Stacy Haddorff

About Stacy Haddorff

I’m the Performance Marketing Senior Manager for Banyan Botanicals, an e-commerce…

Experience

1. Performance Marketing Senior Manager

   Banyan Botanicals

   Nov 2017 — Present

   There’s a sweet spot where e-commerce meets natural health, and I’ve found it at Banyan Botanicals. As a long-time customer and now the Digital Marketing Manager of this Ayurveda retailer and dietary supplements company, I’m thrilled to apply the marketing expertise I’ve gained over the years to improve people’s health & well-being. My job is to carry out marketing strategies from beginning to end. I drive traffic to our website, through natural search optimization and paid media with an emphasis on paid social and paid search. I manage social ad campaigns, keyword optimization, and link building, and oversee our campaigns across all search engines. Currently, I’m focused on our e-commerce platform migration to ensure that our site visitors experience an enhanced website that our team is excited to share with customers. I’ve contributed strategy to our pre-migration plan by providing guidance on all areas that impact digital marketing and web analytics. I’m taking on stretch projects and learning new skills in this position, which is invigorating because I find that, for an action-oriented person like me, I perform best when faced with new challenges. I’m excited to build relationship for media and influencer involvement from lifestyle bloggers in the yoga & holistic health space to support our brand, so we’re able to deliver the benefits of Ayurveda to a wider audience. Check out our dosha quiz in the media links below to find out your unique Ayurvedic profile, get personalized health tips and tap into the Banyan Botanicals community.

Education

• Southern Oregon University

  English, Professional, Technical, Business, and Scientific Writing

  1999 — 2003