Stacy Smith

About Stacy Smith

As a sales and marketing leader, I bring experience in leveraging multi-media platforms…

Experience

1. Account Executive

   Capitol Broadcasting Company

   May 2025 — Present · Raleigh-Durham-Chapel Hill, NC, US

   As a Senior Account Executive at WRAL, one of the most trusted and award-winning local television stations in the country, I partner with businesses to craft customized advertising strategies that drive measurable growth across broadcast, digital, and OTT platforms.I work closely with clients to understand their goals, challenges, and target audiences—delivering integrated campaigns that blend creative storytelling with data-driven execution. From prospecting to long-term account management, I serve as a strategic advisor, helping businesses navigate the evolving media landscape and maximize their ROI.Key Responsibilities:Build and maintain strong client relationships rooted in trust, responsiveness, and resultsDevelop and pitch multi-platform advertising campaigns across WRAL’s broadcast, digital, and streaming channelsCollaborate with internal creative, production, and digital teams to deliver high-quality advertising solutionsUse market research and audience insights to inform strategy and performance reportingHighlights:Help local and regional clients achieve visibility and growth through targeted media strategiesRecognized for strong client retention, creative problem-solving, and commitment to serviceContributor to WRAL’s continued leadership in local media and community engagement

Education

• Clemson University

  BS, Marketing

  1995 — 1999

Skills

• Broadcast Television
• Digital Media
• Television
• Radio
• Sales Management
• Sales
• Integrated Marketing
• Advertising
• Media Buying
• Traditional Media
• Email Marketing
• New Business Development
• Media Planning
• Radio Advertising
• Advertising Sales
• Broadcast
• Online Advertising
• Digital Marketing