Stacy Reid

About Stacy Reid

I am a highly accomplished Sales and Marketing Executive with a successful career that reflects continual advancement, a depth of valuable and diversified leadership experience, and consistent performance that drives innovative and effective sales and marketing strategies which produce dynamic and profitable business results. A proven “Big Picture Thinker,” balanced with an entrepreneurial-spirit that aligns vision and strategies, I understand how to grow businesses. Expert at creating and capitalizing on networks and sales channels, while negotiating and managing strategic alliances. I excel at partnering with all core business operations to grow sales, manage costs, and redeploy assets and capital invested. Known for establishing strong relationships, fostering high-performing teams, driving operational excellence, and delivering exceptional customer experiences, helping organizations reimagine what\'s possible.SELECT LEADERSHIP CONTRIBUTIONS Achieved a 34% revenue increase enterprise wide in a marquee category by leveraging data analytics and consumer insights, focusing on strategic decision-making and value creation. Developed best-in-class leadership teams across multiple channels while retaining 100% of sales leaders with an average organization tenure of five years. Leader in driving a culture of collaboration and innovative thinking to identify and execute clear market differentiation strategies, ensuring continued sustained category leadership and distribution across major customers, resulting in strengthened factory capacity and cost consistency. Generated $6M in additional revenue through new business acquisition in untapped channels: Lowes, Kohls, and CVS.

Experience

1. Vice President of Sales

   Compana Pet Brands

   Dec 2025 — Present · Madison, WI, US

Education

• Miami University

  Bachelor of Business Administration - BBA

Skills

• Management
• Forecasting
• Customer Insight
• Consumer Products
• Strategic Planning
• Market Planning
• Sales
• P&L Management
• Business Strategy
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Marketing
• Merchandising
• Marketing
• Competitive Analysis
• Sporting Goods