Stacy L. Osten

About Stacy L. Osten

Stacy L. Carlson has a rich background in the field of affiliate marketing and strategic partnerships, bringing over 15 years of expertise to her role. Her experience includes successfully managing and growing affiliate relationships for various businesses, demonstrating her proficiency in building and nurturing profitable partnerships.In 2005, Stacy launched her own e-commerce business, marking a significant milestone in her career by venturing into entrepreneurship. This experience provided her with a deep understanding of the dynamics of online business and affiliate marketing from an owner\'s perspective, which she leverages in her current role.Stacy started using WordPress in 2008, enriching her technical skills and familiarity with one of the platforms she now oversees. Currently, as the Director of Global Affiliate Marketing at Automattic, she oversees the affiliate programs for major platforms like WordPress.com, WooCommerce Marketplace, Pressable, and Jetpack. Her role involves strategizing and implementing affiliate marketing programs that support and enhance the visibility and sales of these platforms. Additionally, Stacy is leading the charge for the Automattic influencer program, further extending her influence and strategic input across key marketing initiatives.Furthermore, Stacy has taken on roles as an entrepreneur in residence at various accelerator and entrepreneurship facilities, where she mentored budding entrepreneurs. This involvement underscores her commitment to sharing her knowledge and guiding others in their professional journeys, emphasizing her role as a mentor and leader in the industry.

Experience

1. Director, Global Affiliate & Influencer Marketing

   Automattic

   Nov 2023 — Present

   Lead the global affiliate and influencer marketing program across WordPress.com, WooCommerce, Jetpack, and Pressable.Built and launched Automattic’s influencer program, developing long-term partnerships with creators and publishers across multiple regions.Relaunched the Automattic Affiliate Program, transforming it into a cross-division ecosystem that supports affiliates, influencers, and media partners.Oversee recruitment, activation, and engagement strategies that strengthen partnerships and align with Automattic’s brand and growth goals.Collaborate with marketing, product, and data teams to align initiatives and optimize performance across channels.

Skills

• Organizational Design
• Web Design
• Affiliate Marketing
• Process Improvement
• Project Management
• Wordpress
• Adobe Photoshop
• Social Networking
• Social Media Marketing
• Photography
• Digital Photography
• Highly Detail Oriented
• Html
• Vbulletin
• Affiliate Management
• Social Media
• Technical Writing
• Multi-Cultural Team Management
• Highly Motivated Self-Starter
• Newsletters
• Web Development
• Delegation
• Publishing
• Team Management
• Administrative Work
• Team Leadership
• Public Speaking
• Graphic Design
• Customer Service
• Systems Analysis
• Business Process Improvement
• Marketing Strategy
• Online Advertising
• Photoshop
• Project Planning
• Business Strategy
• Business Planning