Stacy Karabuykov
VP, Media Strategy and Planning @Icon Media Direct
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WORK HISTORY
VP, Media Strategy and Planning @Icon Media Direct
EDUCATION
UC Santa Barbara
BA, Sociology
SKILLS
ABOUT STACY KARABUYKOV
Strategic media, marketing, and communications professional with 16+ years of experience effectively planning and negotiating linear and digital video, DOOH, Audio, Print, including social media development in categories including: auto, entertainment, CPG, tourism, retail, QSR, and DTCDynamic leader, collaborator, and mentor with experience managing groups, creating processes, and maximizing advertising budgets. Successful in decoding brand complexities; expertise in analysis of all media channels and competitive landscape Successful in managing and developing cross platform sponsorships and integrated content leading to increased brand awareness and sales, along with specializing in performance marketing to measure 1 to 1 attribution across multiple platforms
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