Stacy Dupree

About Stacy Dupree

Director level marketing professional with 20+ years of paid media experience on both the agency and sales sides. Versed in developing media and marketing strategies for both traditional and digital media, Specialization in non-profit and higher education advertising plus, extensive experience working with retail, automotive, service and consumer package goods clients in markets nationwide.Proven track record of building successful teams. While at Lipman Hearne led the growth of the Media Department from two to eight employees and billings by 900%.Results driven and a firm believer that staying on top of industry transitions and relationships, whether they be client, vendor or internal, are at the core of successful business. To that end, I have fostered positive partnerships throughout my career leading to improved outcomes for my clients.Specialties: non-profit, mission driven, branding, enrollment, recruitment, traditional media, digital media, sports sponsorships, promotions, added value, mentoring and developing talent.

Experience

1. Planning Manager

   Mindshare

   Feb 2019 — Present · Chicago, IL, US

   Team Mazda • Develop and execute data-driven media strategies that align with Mazda\'s brand objectives and business goals, ensuring optimal reach, frequency, and impact across all channels • Support brand growth and market share using media as a lever to build brand equity, drive consideration and support sales objectives • Champion innovation and integration by identifying emerging media trends and technologies to keep Mazda at the forefront of consumer engagement, while ensuring seamless integration across channels • Collaborate cross-functionally, partnering with internal teams (strategy, creative, investment, audience, data, etc.)• Use AI-powered tools and leverage audience data and behavioral insights to deliver relevant, personalized media experiences that resonate with Mazda\'s target consumers

Education

• Southern Illinois University, Carbondale

  Bachelor's Degree, Communications

Skills

• Online Marketing
• Social Media Marketing
• Integrated Marketing
• New Media
• Digital Media
• Competitive Analysis
• Creative Direction
• Recruiting
• Online Advertising
• New Business Development
• Media Planning
• Digital Strategy
• Social Media
• Marketing Communications
• Business Development
• Digital Marketing
• Marketing Strategy
• Nonprofits
• Advertising
• Marketing
• Strategy