Stacy Demars

About Stacy Demars

Strategic and data-driven Marketing Leader with extensive experience driving brand growth, loyalty, and revenue across the consumer packaged goods, retail, and food & beverage sectors. Proven track record of leading full-funnel marketing initiatives, loyalty program expansion, and cross-functional campaigns. Expertise in CRM, digital media strategy, go-to-market planning, and omnichannel execution, with deep proficiency in data platforms including Nielsen, Mintel, Technomic, and Power BI. Adept at leading strategic partnerships, managing budgets, and mentoring high-performing teams. Recognized for delivering compelling brand experiences, optimizing marketing ROI, and aligning marketing vision with long-term business objectives.

Experience

1. Sr Marketing Manager, Retail Business Development

   Dunkin

   Apr 2024 — Present

   Develop full-funnel marketing strategies for Dunkin’ at Home Extras (DAHE) loyalty program, increasing membership, engagement and redemptions YOY.Direct strategic integration of the DAHE program into the broader Dunkin’ Rewards ecosystem by building a 5-year roadmap that aligns customer experience with brand-wide loyalty initiatives.Collaborate with external agencies to create audience-targeted assets for paid, social, and organic campaigns; conduct A/B testing and optimize based on monthly performance metrics, including CPC, CpSu, CTR, and engagement rates.Monitor DAHE platform performance through Power BI, FiServ, and Meta dashboards, analyzing member behavior and media performance; adjust campaign strategies based on real-time data to improve funnel metrics.Lead quarterly and yearly reporting for leadership, including the President, VP of Retail Development, and franchisee committees, providing insights on membership, ad performance, influencer campaigns, and redemption behaviors.Collaborate with CPG partners on a co-marketing promotions through proactive relationship management with key retail partners, leading weekly check-ins, semi-annual business reviews, and strategic upsell planning aligned with P&L targets.

Education

• Community College of Rhode Island

  A.A, psychology and literature

  2001 — 2004

• Western Governors University

  B.S, Marketing

Skills

• Strategic Planning
• Social Media Marketing
• Microsoft Excel
• Market Research
• Public Relations
• Management
• Customer Service
• Product Development
• Event Planning
• Event Management
• Social Media
• Marketing Communications
• Facebook
• Social Networking
• Marketing Strategy
• Advertising
• Marketing
• Account Management
• Microsoft Office
• Sales
• Microsoft Word