Staci Sprayberry
Marketing Director | B2B Marketing | Brand Communication & Strategy | Creative & Campaign Development
- Role
- Marketing Director at Maxwell Locke & Ritter LLP
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Staci Sprayberry
I am a deeply driven, creative Marketing Director with a successful 20+ year track record…
Experience
Marketing Director
Mar 2000 — Present · Austin, TX, US
Marketing Director with a successful 20+ year track record in the professional service industry. With a focus on lead generation and client acquisition, I have designed an integrated marketing strategy focused on revenue growth, company branding and messaging, and overall content strategy across the firm and its affiliate. Some of my core competencies are: • Content Strategy & Campaign Development• Company Branding, Messaging, and Communications• Digital Marketing Management and Strategy• Event Planning• Pipeline Management• Project Management • Creative Design Strategy• Budgeting• Community Involvement ManagementIn the years that I\'ve worked for my firm, we have experienced over growth and received local and national recognition more than 95 times.Worked as Marketing Coordinator, creating a marketing program and marketing culture for our firm from the ground up. The major accomplishments while serving in this capacity were:• Overhaul of firm database, created standard client setup forms, created targeted lists for all company communications• Created new design of pipeline report, began tracking all activity in main database• Coordinate and administer firm wide monthly marketing meetings to create marketing culture• Created proposal prototypes for accuracy and efficiency• Complete redesign of main firm website (x3)• Established a marketing orientation for new hires• Frequent and consistent communication to office on marketing activities and progress
Skills
- Management
- Social Media Marketing
- Leadership
- Marketing
- Services Marketing
- Proposal Writing
- Marketing Strategy
- Marketing Management
- Advertising
- Event Planning
- Practice Development
- Integrated Marketing
- Sponsorship
- Auditing
- Public Relations
- Direct Marketing
- Marketing Communications
- Social Media
- Email Marketing
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