Staci Matt-Beal
Fractional PMM & Narrative Strategist | Positioning, Messaging & Launches
- Role
- Director of Product Marketing at Tassel
- Location
- Charlottesville, VA, US
- LinkedIn followers
- 500 followers
About Staci Matt-Beal
I help B2B SaaS companies turn complex products into clear positioning, so buyers actually understand what you do and why it matters.Over the last decade, I\'ve built product marketing functions from scratch four times, launched fastest-growing products, and doubled inbound leads for platforms in higher ed, manufacturing, and unified communications.Your sales team explains your product five different ways. Prospects say \"interesting\" but don\'t convert. Your messaging is buried in product-speak. I can fix that.I love figuring out the \"why\" behind buying decisions—why customers choose you, what problem they\'re actually solving, and how to turn that insight into messaging that sticks. I dig into the reality of your product, find the narrative thread, and build frameworks your whole team can use.Book a 30-minute brainstorm: arcandform.com/book
Experience
Director of Product Marketing
Aug 2024 — Present
Education
University of Richmond
Bachelor of Arts (B.A.), Political Science, International Studies
2010 — 2013
Questrom School of Business, Boston University
Master of Business Administration - MBA
Danish Institute for Study Abroad
European Politics track
2012 — 2012
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