Stacie Roberts
Marketing Analytics Manager at Broadcom Inc.
- Role
- Senior Marketing Program Manager at Broadcom
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Stacie Roberts
Senior Program Manager with extensive cross-functional development and customer facing experience. Proven track record for on-time delivery of large, complex projects. Consistently obtain high performance through leadership and team motivation to achieve aggressive results in an ambiguous environment. Practical, articulate, and creative with proven ability to solve difficult business problems. Expertise includes:• Schedule development • Budget estimation • Process improvement• Problem solving • Countermeasure implementation• Driving programs to on–time completion• Resource management• Delivery of high quality projects
Experience
Senior Marketing Program Manager
Oct 2020 — Present · Raleigh, NC, US
Lead the migration of the Marketing Automation Platform (MAP). Design and produce marketing analytics reports to enable data driven decisions across the divisions. Negotiate vendor contracts and budget for multiple organizations within BSG Marketing.Manage all aspects of the multiyear MAP migration program including budget, schedule, software platform selection, requirements definition, and migration of the complete customer database. Provide monthly MAP migration status reports to cross-functional executive stakeholders that include twelve functional areas and five divisions. Onboard new vendors and manage new SOWs for multiple organizations within BSG marketing. Create and maintain the Marketing Operations budget, as well as, new purchase orders. Utilize Google Data Studio to create various business intelligence reports in a concise and effective manner to meet the business needs across 3 divisions.
Education
North Carolina State University
Bachelor of Science - BS, Mechanical Engineering
1996 — 2000
Campbell University
Masters, Business Administration
2008 — 2009
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