Stacie McCracken

About Stacie McCracken

Driven by family, sustainability, and community, Stacie turned her vision into reality by…

Experience

1. Founder and CEO

   Mccracken Consulting, Llc

   Feb 2017 — Present · Sidney, OH, US

   Building an agricultural marketing and communications agency focused on serving the needs of America’s farm families by developing and executing communications strategy for commodity organizations and agricultural businesses. • Developing an efficient and sustainable work environment for the industry’s most talented communicators. • Working at the center of the communications effort for soil health and conservation issues in agriculture by providing national communications strategy and execution for Soil Health Partnership.• Developed and executed strategy for National Corn Grower’s Association “Fueling Your Future” campaign, which utilized social media to reach consumer audiences with positive messages about ethanol and the environment.• Strategized a new target audience, developed campaign strategy, and executed the vision for National Corn Grower’s Association 2019 “Planted for People” social media accounts, which shared the story of sustainability from farmers to consumer audiences. • Developed and executed marketing and communications strategy intended to reach farmers on behalf of clients who work in the fields of animal health, nutrition, and genetics. • Developed and executed marketing strategies and engineered content to introduce consumers to beef farmers via social media on behalf of three state beef checkoff organizations.• Providing strategy and on-going execution of Precision Ag Reviews, a program of Ohio Soybean Council that serves as a resource to farmers who want to learn more about precision technology and discover specific precision agriculture equipment. Developed branding, including a new website, and provide on-going support and representation at trade shows to bolster direct engagement with farmers.

Education

• The Ohio State University

  Bachelor of Science (BS), Agricultural Communication

  2011 — 2015

Skills

• Event Planning
• Strategy
• Agriculture
• Press Releases
• Editing
• Social Media
• Strategic Communications
• Marketing Communications
• Facebook
• Agribusiness
• Marketing
• Public Relations
• Media Relations
• Public Speaking
• Leadership
• Management