Stacie Marano Cohen

About Stacie Marano Cohen

Senior Project Manager at Hasbro with 17+ years of leadership experience across global entertainment, brand strategy, and location-based experiences. I spent seven years at the NBA overseeing Global Branded Attractions, where I led the development and international expansion of scalable fan experiences across China, Europe, and Latin America in partnership with 15 regional offices.Prior to that, I dedicated a decade to Mattel, leading North America Events & Attractions and overseeing a diverse portfolio spanning children’s museum exhibits, live stage productions, theme parks, resort activations, and the iconic Day Out With Thomas program. Across both organizations, I’ve built and scaled experiential platforms that connect world-class brands with audiences in meaningful, memorable ways.At my core, I’m a strategic builder and cross-functional leader who thrives on bringing complex, high-impact experiences to life—creating moments that inspire connection, imagination, and lasting brand affinity.

Experience

1. Senior Project Manager

   Hasbro

   Aug 2024 — Present · New York, NY, US

Education

• San Diego State University

  Bachelor's degree, Communication (Advertising), Theatre (Event & Arts Management, Costume Design), Spanish

  2002 — 2006

Skills

• Digital Media
• Advertising
• Brand Management
• Content Strategy
• Integrated Marketing
• New Media
• Social Media Marketing
• Brand Development
• Broadcast
• Television
• Creative Direction
• Video
• Social Media
• Strategic Partnerships
• Digital Marketing
• Entertainment
• Digital Strategy