Stacie Leonard

Vice President, Search Marketing @ 360training.com

Role: Vice President of Search Marketing at 360training
Location: Austin, TX, US
LinkedIn followers: 500 followers

About Stacie Leonard

I\'m a loyal, passionate, data-driven digital marketer with over ten years of experience in e-commerce. With a demonstrated track record in profitability, my focus lies on paid acquisition, content creation, analytics and testing.Core Competencies / Specialties:• Demand Generation (Paid Acquisition, Lead Generation, Growth Marketing)• Search Engine Marketing (SEM / Paid Search / PPC, Mobile Advertising, Paid Social, Marketing Campaign Management)• Remarketing (Remarketing for Search (RLSA), Remarketing for Display (GDN), YouTube, Facebook Retargeting)• Testing (Landing Page, Ad Text, Display, A/B, Multivariate, Online User Testing, Offline Moderated User Testing, Data-Driven Hypothesis, Copywriting)• Web Analytics (Funnel Optimization, Heat Map Analysis, MCF Attribution, CLTV, Pirate Metrics)• Conversion Rate Optimization (ROI, ROAS, KPIs)• Ecommerce (Start-Ups, SMB, B2B, SAAS, Enterprise)• Driving Revenue (Strategic Planning, Forecasting, Goal Creation, Execution, Budget Management)Tools / Programs:Google AdWords, Google AdWords Editor, Google Analytics, Microsoft Excel (Advanced), Optimizely, Bing Ads, Bing Ads Editor, Yahoo! Gemini, Gmail Sponsored Promotions (GSP), Google Display Network (GDN), YouTube Ads, Facebook Ads, Chartio, Tableau, Qlikview, Trello, Basecamp, Targetprocess, Jira, SpyFu, Hotjar, SeoClarity, UserTesting, Crazy Egg, PRNewswire, Webmaster Tools, WordPress, Intermediate: HTML, CSS, Salesforce (SFDC)

Experience

Vice President of Search Marketing
360training
Jan 2025 — Present · Austin, TX, US
For more than 25 years, 360training has been a leader in providing regulatory-approved online and live training across a wide array of industries. With millions of learners and thousands of courses, we offer expert training in fields such as real estate, food and beverage, environmental health and safety, healthcare, financial services, and more.

Education

The University of Texas at Austin
Bachelor’s Degree, Advertising
2001 — 2005

Skills

Online Advertising
Lead Generation
Marketing
Web Marketing
Advertising
Organic Search
Digital Marketing
E-Commerce
SEO
Online Marketing
Landing Page Optimization
Copywriting
Web Analytics
Pay Per Click (Ppc)
Search Engine Marketing (Sem)
Ppc
Google Analytics
Search Engine Optimization (SEO)
Google Adwords

Contact information

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Current company

Razorpay

4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Stacie Leonard

Experience

Vice President of Search Marketing

Education

The University of Texas at Austin

Skills

Find verified contacts for anyone on LinkedIn