Stacia Gowens
Trusted Partner to CMOs | Enterprise Marketing Strategy, Growth & Transformation | Turning Insight into Executable Action | Author
- Role
- Senior Director Analyst at Gartner
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Stacia Gowens
My name is Stacia Gowens (Stay-sha, Gow-ins). I I partner with CMOs and senior marketing leaders to turn insight into action.I work with enterprise marketing leaders on growth strategy, transformation, and performance — helping them navigate complexity, sharpen focus, and execute with confidence.Over my career, I’ve led marketing at scale across pharma, med-tech, healthcare services, and digital health. I’m known for combining strategic rigor with practical execution — and for helping leaders move from ambition to measurable impact.Core Expertise• Global Brand Strategy & Go-to-Market Execution• Demand Generation & Marketing Campaigns• Value Proposition Development & Storytelling• Customer Journey Mapping & VOC insights• Executive & Stakeholder Communications
Experience
Senior Director Analyst
Jan 2026 — Present · Dallas-Fort Worth, TX, US
Senior Director, Analyst within Gartner’s Enterprise Marketing practice, partnering with CMOs and senior marketing leaders to drive enterprise growth, transformation, and performance.Focus areas include enterprise marketing strategy, go-to-market effectiveness, organizational design, capability building, and the translation of insight into actionable executive guidance.Trusted advisor to C-suite leaders navigating complex growth, transformation, and operating-model decisions.
Education
Michigan State University
Bachelor of Arts (BA)
Michigan State University - Eli Broad College of Business
Master of Business Administration (M.B.A.)
Skills
- Product Development
- Analysis
- Leadership
- Marketing Communications
- Market Research
- Process Improvement
- Mentoring
- Strategy
- Integrated Marketing
- Pharmaceutical Industry
- Pharmaceutical Sales
- Competitive Analysis
- Selling
- Budgets
- Customer Insight
- Global Marketing
- Analytics
- Product Marketing
- Management
- Marketing Management
- Market Analysis
- Sales
- Product Launch
- Brand Management
- Cross-Functional Team Leadership
- Segmentation
- Marketing Strategy
- B2b
- Medical Devices
- Marketing
- Healthcare
- Digital Marketing
- Strategic Planning
- Training
- Managed Care
- Cardiology
- Coaching
- Sales Management
- Market Development
- Healthcare Industry
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