Stacey Owens

About Stacey Owens

B2C Branding Expert with 20+ years of experience in strategic and national marketing programs that engage consumers to brands. Deliver strategic solutions and national brand activations through leadership of large consumer packaged goods programs in partnership with internal customer and field teams and strategic partners. Develop program extensions for mass merchandisers, grocery, QSR, convenience and theme park organizations. BRANDSThe Walt Disney Company | NASCAR |ESPN | The Coca-Cola Company |Olympics | NCAA FootballACCOMPLISHMENTS • $1M generated in system productivity via development of strategic marketing assets tied to incremental activation on Top 100 college campuses.• Gained 2,100+ points of messaging through development and placement of 1,500+ new menu boards as strategic marketing assets.• Managed ESPN College GameDay national retail program and cross-functional team including Brand, Integrated Marketing Content, Public Relations, MCR, local field & customer teams and agency partners; encompassed weekly on-campus activation.• Increased social activation for all Coca-Cola marketing assets through national execution of inaugural Fall Football “Surprise and Delight” program.• Developed annual Coca-Cola activation plan for Top 100 colleges to build brand love and loyalty in the college marketSKILLS• Project Leadership • Public Relations• Point of Sale • Brand Activation• Agency Management • Marketing Content• Customer Engagement • Marketing Assets

Experience

1. Level 14 Leadership Team

   Level 14 Marketing

   Oct 2020 — Present

   Supporting clients in a variety of needs including-The Hester Group: reworking sales materials and online presence - 21 Goats: Branding our clients new business- Coca-Cola Freestyle: rewriting sales materials as well as rewriting their sales and ordering process- Q Mixers: Worked with team on creating sales sheets for retail and on-premise- NAPA Auto: Created a new integrated marketing process along with supporting cross functional teams.> Currently supporting Strategic Partnerships - Sports and Theme Parks including partnership managment, events on-site and at retail.

Education

• University of Florida

  BSS, Exercise and Sports Sciences

  1989 — 1993

• University of Florida

  Exercise and Sports Sciences

Skills

• Integrated Marketing
• Shopper Marketing
• Strategic Partnerships
• Relationship Marketing
• Marketing Research
• Event Planning
• Online Marketing
• Public Relations
• Cross-Functional Team Leadership
• Marketing Communications
• Interactive Marketing
• Account Management
• Social Media Marketing
• Project Management
• Management
• Sponsorship
• Marketing
• Creative Direction