Stacey Sawyer

About Stacey Sawyer

Excellent presentation and writing skills - Demonstrated success in building…

Experience

1. Brand Relationship Manager

   Burtons Grill & Bar

   Aug 2017 — Present · Andover, MA, US

   Responsible for partnering with senior management and operations to develop, plan, and execute marketing strategies, plans, and initiatives that consistently achieve the company’s sales, profitability and growth targets. Key role in the positioning and continued evolution of the Burtons Grill brand on a regional and national basis. Build relationships with BGB staff and local communities. Plan campaigns intended to convince or compel action from GMs. Build sales initiatives for all restaurants with clear pathways and detailed steps. Follow through with GMs who need assistance. Train the trainer for inside store initiatives, such as Allergy Protocol. Prepare curriculum and assessment materials, provide reoccurring testing and evaluation schedules, and source resources for additional training materials. Relationship Management• Educate management about prospective initiatives and opportunities in their communities• Assist in implementing and tracking performance for new initiatives (in-store sales & customer count)• Manage Eblasts: corporate and store specificManage/Direct Brand Ambassadors in each location (15)• Assist in identifying B2B partnerships• Teach/Coach B2B outreach for GMs• Manage social media initiatives• Coach brand ambassadors to build a more robust social media presenceEducation• Deliver leadership education to management team• Support training team in delivering information to the field• Liaison with college/CTE internship program• Create and manage Burtons Grill & Bar Certified Allergy Specialist program• Assist GM, Manager, Chef Summits – educational content and sourcing speakers