Stacey Richter

Senior Demand Generation Manager, Woocommerce @Automattic

Kitchener, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2025 — Present

Senior Demand Generation Manager, Woocommerce @Automattic

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EDUCATION

2003 — 2007

Conestoga College

Business Administration Marketing Diploma (Co-op)

SKILLS

HubspotBrand MarketingMicrosoft OfficeMarketingStrongmailLeadershipAdobe AcrobatLyrisSrmAdobe Creative SuiteC3Marketing CommunicationsDreamweaverOnline MarketingStrategic Creative DevelopmentAdvertisingDirect MarketingIntegrated MarketingProduct PlacementManagementDigital MarketingEmail MarketingCampaign DevelopmentProduct MarketingSocial Media MarketingBrand ManagementMarketing StrategyEngagioEloquaSalesforce.com

ABOUT STACEY RICHTER

A strong believer that great brands can make their mark on the world—if led by the right marketing vision.I’m a results-driven B2B and demand generation marketing leader with 18+ years of experience driving full-funnel, multi-channel go-to-market strategies for leading global brands. At Shopify, I played a key role in scaling the business from SMB to enterprise, contributing to its growth to $7.06B in revenue in 2023 and enabling it to power 10% of U.S. eCommerce.I’m a critical thinker who transforms data and customer insights into revenue-generating strategies, including a record-breaking $358M pipeline from a single campaign. Passionate about experimentation and continuous improvement, I thrive in building innovative solutions and empowering teams to succeed.As a leader, I prioritize empathy, transparency, and mentorship to create positive, high-performing team environments. Honored to receive Shopify’s “Super Glue” award, I excel at fostering collaboration and aligning cross-functional teams toward shared goals.In my personal time, I’m an entrepreneur and creative problem solver, with hobbies ranging from soap making and gardening to DIY home renovations and family time on the lake.

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Stacey Richter — Senior Demand Generation Manager, Woocommerce at Automattic in Kitchener, ON, CA | Unifers