Stacey Petterson
Innovative creative leader who evaluates from an enterprise level, seeks collaboration with relevant departments and mentors dynamic teams to deliver branded and compelling design solutions that drive business growth.
- Role
- Digital Assets Manager Creative Director at Robert Half
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Stacey Petterson
Throughout my career, I have been eager to dedicate my energy and time to leading and delivering impactful print, digital and video initiatives. Expert in translating strategic objectives into compelling visual narratives and dedicated to elevating brand presence and engagement across diverse industries. Well-versed in evaluating projects from a holistic enterprise perspective, fostering cross-functional collaboration with key departments, and consistently maintaining a strategic focus. Recognized expertise spans enterprise branding, conceptual ideation, art direction, inspirational leadership, seamless teamwork, and pioneering innovation.AREAS OF EXPERTISE• Concept Development & Ideation • Brand Development & Maintenance• Team Development & Leadership• Client Engagement Management• UX, UI, Graphic Design & Art Direction• Project Management & Problem Solving• Business Process Improvement• Event & Campaign Marketing• Social Media Advertising
Experience
Digital Assets Manager Creative Director
Aug 2023 — Present · Atlanta, GA, US
Conceptualize creative strategies that utilize visual narratives, pioneer innovative and emerging trends, and facilitate impact all while focusing on brand engagement or business growth. Develop and oversee creative teams of writers, designers and video producers for project needs with seamless teamwork.Key Achievements:• Developed best practices for NCR Atleos’s transition of all digital files to Bynder; built branded landing pages for several domains, coordinated with multiple departments to ensure files are accessible, secure, and organized for different in-house needs and external vendors; utilized training sessions and communication to help team members achieve business goals.• Successfully developed and executed a campaign targeting rural employees with minimum computer savvy to utilize the new Norfolk Southern intranet site.• Led a cross country remote team in a huge global re-branding project for Copeland that included project management of various division assets and deadlines, template development, art direction, editing and production, tracking client needs and developing solutions.
Education
Michigan State University
Bachelor of Arts, Advertising
Emory University
Web Design and Development
Miami Ad School Atlanta @ Portfolio Center
Master's Certificate, Art Direction
Skills
- Illustration
- Social Media
- Flyers
- Web Design
- Collateral
- Corporate Identity
- Logo Design
- Catalogs
- Layout
- Direct Mail
- Packaging
- Art Direction
- Posters
- Graphics
- Email Marketing
- Advertising
- Graphic Design
- Creative Direction
- Brochures
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