Stacey McBride

Principal @ McBride Media and Marketing | Multi-Discipline PR/Marketing/Brand Integration

Role: Mcbride Media & Marketing
Location: Kansas City, MO, US
LinkedIn followers: 500 followers

About Stacey McBride

I leverage my experience as a former Fortune 50 strategic marketing leader and years working with agencies to develop and integrate branding, marketing, and communications to drive business results. Industry expertise includes technology, entertainment, retail, luxury, not-for-profit, construction, and utilities. Identified as a change agent to resuscitate tired brands and/or partnerships and sourced to create and launch brands and marketing channels.Specialties: Developing business plans, formulating the situation analysis and research needs, establishing the optimal branding and marketing strategic pathways via digital solutions (SEO, social media, website UI, PPC, advertising, etc.), sponsorships, partnerships, public relations, advertising, company assets, social media, sales promotions, and new product launches.

Experience

Mcbride Media & Marketing
Apr 2008 — Present · Kansas City, MO, US
Results-driven marketing and communications professional with broad, multi-discipline, integration, and leadership experience at Fortune 50 companies. From developing strategies and executing marketing campaigns to deploying innovative creative and media strategies. Extensive experience with social media, e-commerce, SEO, PPC, producing all forms of media including video, research, sports marketing, partner management, public relations (brand-driven and crisis response), and media planning and buying.

Skills

Advertising
Social Media
Ppc
Sponsorship
Business Planning
Marketing Roi
Retail
Direct Marketing
Market Research
Integrated Marketing
Promotions
Email Marketing
Marketing Communications
Market Planning
Public Relations
Brand Development
Online Marketing
B2b
Direct Mail
Strategic Planning
Customer Acquisition
Competitive Analysis
Sales Management
Social Media Marketing
Digital Marketing
Interactive Marketing
E-Commerce
SEO
Media Planning
Lead Generation
Brand Awareness
New Business Development
Digital Strategy
Marketing Research
Corporate Communications
Sem
Web Analytics
Account Management
Budgeting
Online Advertising

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