Stacey Lanham

About Stacey Lanham

As a versatile leader, I bring 16+ years of experience ensuring company success through…

Experience

1. Product Group Owner, Customer Data

   Ford Motor Company

   Jan 2022 — Present

   As Product Group Owner, I expanded my leadership to support CX, Marketing, and Ford retail customer data as part of the larger Customer 360 Product Portfolio. Customer Experience Improvement: Played an integral role in modernizing customer communication by onboarding Salesforce as a CRM vendor, transitioning 16M+ records to ensure specific, efficient, and effective customer messaging. Global Business Leadership: Selected to guide Ford’s newest business in aligning customer data with enhancing experiences for electric vehicle owners and took charge of efforts in Europe to improve sales and lead management processes. Strategic Leadership: Empowered the Product Group and maximized business value delivery. Fostered a unified, improvement-focused team culture for 25-30 employees, leading 2 direct reports to Top Talent status companywide.

Education

• The University of Kansas

  Bachelor of Science, Education

• Regis University

  Masters Degree, MBA, Marketing

Skills

• Presentation Skills
• Event Planning
• Data Analysis
• Award Ceremonies
• Military Operations
• Market Analysis
• Team Building
• Team Leadership
• Fitness Instruction
• U.s. Department of Defense
• Leadership
• Public Speaking
• Project Management
• Military Training
• Fitness Industry
• Leadership Development Coaching
• Veterans
• Office Administration
• Organizational Structure
• Customer Service
• Military
• Project Planning
• Human Resource Planning
• National Security
• Management
• Operational Planning
• Recruiting
• Security Clearance
• Command
• Leadership Development
• Military Experience
• Organizational Leadership
• Program Management
• Performance Reporting
• Dod