Stacey Gordon

About Stacey Gordon

I\'m a content strategy leader with 25+ years of experience creating user-focused online experiences, through verbal brand identity and messaging platforms, digital and UX content strategy, information architecture, taxonomy, and copywriting. My career has combined journalism and editorial, copywriting, web and marketing project management, creative direction, brand management and entrepreneurism. I am the former founder and president of Suite Seven, a boutique content strategy agency based in the San Francisco Bay Area. I\'ve worked on large-scale brand, communication and content initiatives for Facebook, McKesson, Microsoft, AT & T, Silicon Valley Bank, Kay Jewelers, Autodesk, Salesforce.com, Glatfelter, Neenah Paper, and many other B2B and B2C companies.

Experience

1. Senior Director, Content Design

   ServiceNow

   Dec 2024 — Present · San Francisco, CA, US

   I lead the 22-person team of UX content designers and conversation designers, aiming to elevate the maturity of the practice while championing content-first design thinking and quality as a member of the experience org leadership team- Strengthen content design engagement model, ensuring resource allocation to the highest-priority initiatives and enforcing embedded co-design partnership models- Uphold quality standards, implemented measurement and tracking, and advocate for the influence and impact of content design involvement- Scale team’s “enablement” program to deliver self-service and one-off support for unsupported products- Develop program for upleveling AI conversation quality through rigorous evaluation, conversation strategy patterns and standards, and systematic testing and improvement in partnership with engineering and product management stakeholders- Lead workstream to develop universal, AI-native design and content approach to in-product help and guidance- Map career trajectories, fostered learning and skill development opportunities, and build skill-sharing and educational workshops into team rituals.

Education

• Ohio University

  B.S.J., Magazine Journalism

  1992 — 1996

• Ohio University

  Master of Business Administration (MBA), Healthcare

  2014 — 2016

Skills

• Content Strategy
• Interaction Design