Stacey K.

About Stacey K.

Highly motivated marketing, eBusiness and social strategist specializing in new media: digital, web, email, SMS, social media, blogs, influencer marketing and other customer communications. Segment marketing strategy development and tactical execution are a core competency. Agile Certified Scrum Master (CSM) and design thinking facilitator.Specialties: Branding, marketing and customer communications. Social media strategy and influencer marketing program development. Market research, customer segmentation, database and CRM development and implementation, business intelligence, strategic marketing planning, marketing operations, digital marketing initiatives, lead generation, product marketing, crisis-communications, project management, customer networking, website CMS, brand-enhancement projects/programs.

Experience

1. Manager of Customer Engagement & Branding

   Ppl Electric Utilities

   Oct 2023 — Present · Allentown, PA, US

   Lead customer and market research efforts to measure brand awareness, consumer sentiment and the competitive environment. Provide actionable insight to help inform customer strategy-Administer market research and customer insights portfolio: Quarterly Customer Satisfaction Studies, Industry Benchmarking Studies, Rapid Response Customer Panels, Customer Segmentation models and personas-Provide strategic oversight for digital marketing and advertising and provide technical guidance in the creation of digital ads-Develop digital marketing campaigns across various digital channels including social media, email, search engines and display advertising-Measure and report on the performance of digital marketing campaigns and assess against goals (ROI and KPIs)-Serve as an administrator for email marketing platform (Salesforce Marketing Cloud)-Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience-Select and manage vendors to perform market research and other marketing and communications activities. Keep them on budget, on schedule and with high-quality deliverables that meet the objectives of the business.Create marketing and communications strategy-Partner with communications and marketing teams to measure performance and identify opportunities for optimization-Measure the impact of marketing communications efforts on our brand and develop initiatives designed to improve PPL\'s brand and program awareness-Stay up-to-date with emerging digital marketing and research trends and technologies -Provide customer insight reporting, analytics & tracking, and serve as the utility’s liaison within and outside the industry to facilitate benchmarking-Work across functions to embed innovation, customer, commercial and operational success stories in broader research initiatives.

Education

• Moravian University

  B.A., Business, Management, Marketing, and Related Support Services

  2001 — 2005

• DeSales University

  Master of Business Administration (MBA), Marketing

Skills

• Business Intelligence
• Microsoft Visual Studio
• Marketing Operations
• Strategic Planning
• Excel
• Marketing Research
• Crm
• Hootsuite
• Web Analytics
• Word
• Program Management
• Microsoft Office
• Email Marketing
• Salesforce.com
• Strategic Partnerships
• Strategic Communications
• SEO
• Digital Media
• Certified Scrum Master Csm
• Database Marketing
• Marketing
• Lead Generation
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Social Media Marketing
• Powerpoint
• Brand Communication
• Business Relationship Management
• Social Media
• Omniture
• Online Lead Generation
• Leadership
• Digital Marketing
• Event Management
• Access
• Digital Strategy
• Crisis Communications
• Creative Branding
• Google Analytics